Mission:
To maintain brand standards established that communicate the Company’s Core Values. Orchestrate the execution of marketing strategy and campaigns, and establish processes, while collaborating with broker support team, agents, and leadership team while working alongside the graphic design team to provide quality designed marketing collateral (i.e. property brochures, property e-blasts, postcards, mailers, online marketing – uploading information and updating listing sites, design ads, newsletters, signage etc.)
To evaluate all digital/social media marketing strategies for the company and its commercial real estate agents.
Expected Outcomes:
Brand Development:
| Design & Marketing |
| o Provide effective and cleanly designed consistent collateral |
| o Production of all new listing flyers and OM’s |
| o Create and update collateral for all property listings, drawing/redrawing of floor plans/site plans/creating maps etc. |
| o Manage, update and complete listing requests/changes sent via Astro |
| o Interact with brokers on an as need basis and deliver team specific collateral that is within the company’s branding guidelines |
| o Help in preparing monthly broker meeting and companywide all hands presentations (gathering information, images, properties for the presentation) |
| o Collaborate within the department to continually work to update and improve collateral |
| o Willingness to share project workload when overloaded
Digital/Social Media Marketing o Manage online marketing strategies through social medial accounts o Publish consistent content to increase brand awareness, generate sales and leads, and boost community engagement o Implement and increase brand awareness through curated content o Create paid and organic digital marketing campaigns that align with company marketing plan o Produce video content for social platforms o Facilitate online conversations with customers and respond to queries o Stay up to date with changes in all social platforms ensuring maximum effectiveness
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Skills Required:
Bonus Skills and Experience:
CORE Competencies:
